There has been a trend in the crisp world in recent years to market more and more exotic sounding flavourings. Gone are 'salt & vinegar' and 'cheese & onion', in favour of 'sea-salt & balsamic' and 'mature cheddar & roasted shallot'. Their taste is, of course, identical to their more common-sounding predecessors, but the consumer is conned into thinking they're getting a better class of savoury snack.
It's a mentality not restricted to the world of the sliced potato. More and more working class families are labelling their kids with uncharacteristic monikers. There are less 'Waynes', 'Vickis' and 'Sharons' than ever before as parents opt for more and more 'non-standard' examples, possibly under the delusion that an exotic-sounding name will bump them up a rung or two on the social ladder.
The upshot is that there will soon be hooded delinquents called Tarquin hanging around street corners sporting those type of wispy bumfluff moustaches that seem unique to the juvenile criminal fraternity (getting mugged by someone called Sebastian would be far more humiliating than someone called Gary).
Is this the way the world is going? Yes. Does this make any sense? Not shallot.
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