Panasonic And Their Amazing Technicolor Dream Telly

An oft-quoted fact is that the human eye is capable of differentiating 7.5 million shades of colour, which is phenomenal when you think about it.

This pales into insignificance though when compared to Panasonic’s latest telly which, according to their current ad, is capable of displaying 65 billion (billion!) shades of colour. What they seem to have overlooked however is that there’s not a person alive who can benefit from it.

65 billion is very impressive but almost entirely useless as evolution has equipped your average (human) viewer with the ability to only ever see around 0.01% of them. After that, due to our biological limitations, the remaining 64,992,500,000 will be so close to other colours as to be entirely indistinguishable. It’s a grandiose piece of marketing fluff, and essentially pointless.

As long as your average British viewer is able to tell the difference between magnolia and lemon yellow when decorating the lounge, that’s all they need to know (though judging by the horrendous depictions shown on some home improvement shows, even this distinction is problematic).