Tuesday, April 24, 2007

Advertising Cream

The use of bewildering contents in adverts for ladies’ lotions and potions is pretty much a given these days: AHAs, pentapeptides, polyunsaturates etc. One cream actually makes the outrageous claim it can actually repair damaged DNA, which clearly is a load of old kak as if your DNA needed “repairing”, then you would technically be genetically abnormal and probably some sort of mutant.

“I’ve discovered the secret of beauty” claims beauty editor Nadine Baggot who looks genetically abnormal and is probably some sort of mutant. This strange individual both sounds and looks like something straight out of Tolkien, and promotes a product containing something called “pentapeptides” – the implication being that by applying lashings of them on your face, you too can enjoy wrinkle-free looks and eyes that look like they’ve been drawn on your face by a particularly unartistic schoolchild.

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