Premiershit

There’s an ad that’s been on telly for a little while now, though I remain confused (and more than a little disturbed).

Premier Travel Inn’s Lenny Henry-endorsed campaign is difficult viewing enough – watching him sell his soul to the god of celebrity endorsements in a piss-poor set-to that reeks of the finest Stilton – but, unsettlingly, his companion is a small toy duck who he bathes with and takes to dinner (even going so far as to order him/her/it bread).

What happens after dinner is anyone’s guess, though the image of Lenny Henry nobbing a small plastic waterfowl in a motorway service station hotel isn’t one that encourages me to spend a night there, even given the promise of a “small time” bill.

I suppose after seeing Dawn French in the buff, I suppose anything’s going to look good.