Thursday, November 27, 2008

Ronseal Telly

There seems to be a trend amongst TV producers at the moment for up-front, honest, unambiguous programme names. Recent examples are The Whale that Blew up in the Street (regarding a sperm whale that, as you might expect, exploded in a Tokyo city street) and The largest Penis in the World (not about a sperm whale that exploded but there are tenuous parallels should you choose to draw them).

I was undecided as to whether these are examples of clear and truthful promotion which cut through the usual clever-clever pun-laden marketing labeling, or whether they were sensationalist appeals to the lowest common denominator of viewer. The fact that most of these programmes appear to be on Channel 5, however, leads me to the latter.

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